This is my recent branding and packaging design concept for
Lukie’s Farmhouse and Wadmans Family Grocer. As the desire for us to be closer
to the makers of our produce increases, the popularity of farm foods continues
to grow, creating exciting new opportunities for small businesses to compete on
a wider scale and alongside more established producers.
Key to this success is to ensure that the products branding and packaging design communicate your message, whilst understa...
I really enjoyed this article where Ilya Kalimulin has
recreated 30 household name brands for the Russian market. This is something
that has interested me for some time. You may need to translate this article,
but it is worth it! Read it here.
Valencia FC’s 100th anniversary logo is being challenged by DC
Comics because of the likeness with in the bat symbol. DC Comics are making
their case, based on how the Spanish football club’s logo could cause confusion
and highlighting all of DC’s European trademarks as a focus. Valencia, however
have been using a bat in it’s crest since 1921. It will certainly be
interesting to see the developments in this story. More here.
For more than 100 years the Shell pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted the company's products and services all over the world.
The Shell logo has changed considerably since it's inception in 1900, yet you can still apreciate it's iconic form, whether viewing the original logo or in its current form.
I always remember Michael Wolff recounting his work on a redesign ...
About Interbrand (from their website)
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delive...
Then, have your say! You can now help make the final
selection by clicking here.
Symbol by Steven Bateman and Pentagram partner Angus Hyland has been a valuable source to me when developing logos and brand identity systems. There are over 1300 logos included with the boo...
Published by Taschen the book features approximately 6000 trademarks/logo's, focusing on the forty-year period between 1940 to 1980, a time where Paul Rand, Soul Bass and Massimo Vignelli were changing the industry with their modernist approach to corporate identity. The book is divided into three chapters; geometric, effect, and typogr...