As the creative director of a busy design studio, along with
also being someone who has in the past run my own design practice and worked as
a freelancer, I have come to dislike the use of the word ‘just' and I know that
I am not alone.
I used to come across it a lot. For example; a client who
after signing off a job, gets back in touch and asks, “Can you ‘just’ make a
change for me.” "It’s 'just' something small and I need it quickly."
This usually translates...