This is my recent branding and packaging design concept for
Lukie’s Farmhouse and Wadmans Family Grocer. As the desire for us to be closer
to the makers of our produce increases, the popularity of farm foods continues
to grow, creating exciting new opportunities for small businesses to compete on
a wider scale and alongside more established producers.
Key to this success is to ensure that the products branding and packaging design communicate your message, whilst understa...
Valencia FC’s 100th anniversary logo is being challenged by DC
Comics because of the likeness with in the bat symbol. DC Comics are making
their case, based on how the Spanish football club’s logo could cause confusion
and highlighting all of DC’s European trademarks as a focus. Valencia, however
have been using a bat in it’s crest since 1921. It will certainly be
interesting to see the developments in this story. More here.
I can clearly remember the first time that
I ever tried authentic west country cider with strong cheddar cheese. I was
with my father and it was from a place that he called Lukie’s, in the mendip
region. On a recent trip back to the UK (I currently live in Cape Town), I
could clearly see that Lukie’s no longer existed… that’s even if it was called
Lukie’s in the first place as my dad seems remembers it as Luke’s, without the
A Link Ba...
The case study from the Igor Mitin Design
THE TASK /
HAPS is a hardware store. Under the marketing plan, a number of the measures have been proposed to the clients in order to increase the buyer loyalty. One of these steps is a small promotional gift fot the purchase. It has been supposed to make a present for the buyers such as the bathroom accessories and tools needed for house...
For more than 100 years the Shell pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted the company's products and services all over the world.
The Shell logo has changed considerably since it's inception in 1900, yet you can still apreciate it's iconic form, whether viewing the original logo or in its current form.
I always remember Michael Wolff recounting his work on a redesign ...
There are also a number of case studies, featuring renown package design work for some of the worlds largest businesses, including M&S foods, R Designs original work for the ‘Food Doctor’ (before Pearlfishers redesign) and Pentag...
This particular tin uses the same type style, narrative illustrations and decorative pattern elements as the previous two, however this version uses a totally different ‘rounded’ construct. The colour palette is also very different and uses tones of blues, silver and cream.
The detail in the tin’s design is just incredible and it has a different image, beautifully illustrated, on each of its side panels. I have placed images next to each other, from both times that I have viewed the tin, to help show how the illustrations had changed subtlety between different production runs.
On route we came across this wonderful trading post, with the buildings outside lined with vintage signage hoardings and the inside with an impressive collection of packaging from the past. My poor pregnant wife literal...
About Interbrand (from their website)
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delive...
One of the most confusing for me was seeing what look liked the Red Bull brand, but when I tasted t...
Here are some of my brand and packaging highlights from this
years Cosmoprof Bologna fair.
I felt really uncool at this years show. I was one of the only men without a beard and when I...
I love the use of type; breaking the serif on the brand name Seixo giving it some real identity. The finish is also beautiful, employing the use of embossed lettering and illustrative elements, texture paper stock and touches of gold foil.
On my recent trip to Bologna I came across these wonderful old Vintage Sandeman b...
Then, have your say! You can now help make the final
selection by clicking here.
Published by Taschen the book features approximately 6000 trademarks/logo's, focusing on the forty-year period between 1940 to 1980, a time where Paul Rand, Soul Bass and Massimo Vignelli were changing the industry with their modernist approach to corporate identity. The book is divided into three chapters; geometric, effect, and typogr...
This years Awards consisted of three categories: 1) under R60 a bottle; 2) over R60 a bottle and 3) labels forming a seri...
This wonderful collection of vintage and
rare beer packaging from all over the world can be seen at the Wild Clover
micro Brewery. A veritable feast for any branding and packaging
designer/vintage packaging enthusiast like myself!
The owner Ampie Kruger kindly let me take these images of the full collection of labels whilst telling me the amazing story of how it was donated to him. Apparently the original collectors wife insisted that he give this incredible treasure away!!!
Wild Clover pro...