Just the other day I
had a realisation that its been over 20 years since I left university! Two
decade's later I still feel so fortunate to be able to do a job that I
love so much and that challenges me on a daily bases, thanks in part to
some of the fantastic teachers, lecturers and mentors who's lessons back
then still play a role in my thoughts today.
One of my favorite
lessons, that will always stay with me, was being taught the importance
of your work really meaning something to yo... Continue reading ...
"The most important word you use is why?" That was what Sir John Hegarty told the crowd at an inspiring presentation that I was lucky enough to attend back in 2013.
In my role as creative director, I get to brief in the design team. It's important to ensure that everything that goes
through the studio is the best it can be. I have to mentor and up skill creatives and I always love to watch how designers respond
to briefs. Many designers sketch out ideas, others go straight to their computers... Continue reading ...
As the creative director of a busy design studio, along with
also being someone who has in the past run my own design practice and worked as
a freelancer, I have come to dislike the use of the word ‘just' and I know that
I am not alone.
I used to come across it a lot. For example; a client who
after signing off a job, gets back in touch and asks, “Can you ‘just’ make a
change for me.” "It’s 'just' something small and I need it quickly."
This usually translates...