This fantastic reference book is a great addition to any package designers library, filled with examples of some of the Worlds best. There is a super intro highlighting the important role that packaging plays within business and the relationship to the consumer.

There are also a number of case studies, featuring renown package design work for some of the worlds largest businesses, including M&S foods, R Designs original work for the ‘Food Doctor’ (before Pearlfishers redesign) and Pentagram’s Paula Scher on her work for Tiffany & Co.

New Packaging Design is published by Laurence King and is by Janice Kirkpatrick (text) and Graven Images Limited. Originally published in 2009.