This is one of those cover designs that every now and then shoots into
my head. I worked as an art editor for a publishing company for many
years and I know firsthand the importance of a cover design to really
scream out from the shelf. With so many magazines vying for real-estate
why would anyone buy yours! In a sea of red and luminous colours this
November 1999 cover for Vanity Fair resonated from the shelves by doing
the exact opposite and being minimal.
The cover shot of actor Jim Carrey
has him against a white background. The composition of the actor is
from the waist up, he is unclothed but completely covered in white
make-up, the only area of colour being the actors eyes and lips. The
image was taken by Annie Leibovitz and the design compliments this
stunning photography. In fact the design is so restrained in its use of
colour that the cover lines are only visible by the use of a light grey
shadow. For me a truly memorable cover.