I have the highest of regard for local newspapers and for those who
create them. I know firsthand the work that goes into each issue. If I
ever travel somewhere new, a local newspaper is a great way to get an
insight into the lives of the people who live there. They are often
papers for locals put together by locals and neighbourhoods benefit
greatly from their work. Just brilliant! I write this blog out of
positivity so it's with the greatest of respect that I write this post.
been living in the Southern Suburbs of Cape Town for many years now and
each time our local paper the 'Southern Suburbs Tatler' arrives in our
postbox, I get a reminder of just how much it's masthead bothers me! I
am sorry, but it just does! Its set in a San Serif and the 'atler' part
of the word has been tracked back to an inch of its life, with each
letter touching. I actually dont' mind this but what I do mind is the
capital 'T' at the beginning of the word and how it sits independently
with a huge, and I mean seriously huge space before the rest of the
word. I read it T alter!!! Its such a shame that this bothers me as much
as it does. I really don't want it too as it's generally a very good
read and a well produced paper but I just can't get past it!
a practicing commercial designer myself, I understand completely that
our work is constantly in a state of critique. My goodness, I'm not
saying that I am perfect here! on the contrary, Ive made my fair share
of boo boo's and each time Ive learnt something new from the experience.
Of course, I realise fully that a local newspaper will have some
serious budget restraints but the brand name is it's DNA and sets a
precedence to whats inside. A change to this masthead doesn't have to
cost a lot of money and as a supporter of the local press, for me this
change could make a huge difference. Love and peace to all!