Showing Tag: "vintage design" (Show all posts)

A History of the KFC Brand / New Rebrand unveiled

Posted by Todd Anderson on Friday, October 16, 2015, In : Branding 
A brief History of the Kentucky Fried Chicken brand.

Kentucky Fried Chicken was founded by Harland Sanders, who began selling chicken from his roadside restaurant in Corbin Kentucky in the 1930's. An entrepreneur, Sanders identified the potential of franchising his restaurant concept and the very first "Kentucky Fried Chicken" franchise opened in Salt Lake City in Utah in 1952 by Pete Harman who was both the owner of one of the cities largest restaurants and a good friend of Sanders. 

Ha...

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Bass - Trademark No 1

Posted by Todd Anderson on Thursday, July 30, 2015, In : Branding 
In my Classic Brands series, I am going to feature interesting facts and a brief history to some of the world most iconic branding and packaging designs. I couldn't think of a better place to begin the series than with the worlds very first registered Trade Mark.

A great conversational piece at any dinner party is the question, ‘what was the world’s first brand identity?’ The answer is the instantly identifiable red-triangle of the Bass Pale Ale logo. This distinctive identity wa...
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My Copy of Graphis Diagrams

Posted by Todd Anderson on Wednesday, July 29, 2015, In : Books 
In 1974 Walter Herdeg edited issue 165 of Graphis Diagrams, a square hardback book showing the scientific side of graphic design. It contains beautifully illustrated, full colour diagrams of abstract data and theres also some lovely multi layered maps that use transparent papers. The cover is a fantastic example of the modernist Swiss style of type and design. It really is a thing of beauty, an iconic classic and I once had a copy, or should I say, I may still have a copy... Somewhere! ...
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Vintage & Rare Collection Of Beer Packaging

Posted by Todd Anderson on Thursday, July 23, 2015, In : Packaging 

This wonderful collection of vintage and rare beer packaging from all over the world can be seen at the Wild Clover micro Brewery. A veritable feast for any branding and packaging designer/vintage packaging enthusiast like myself!

The owner Ampie Kruger kindly let me take these images of the full collection of labels whilst telling me the amazing story of how it was donated to him. Apparently the original collectors wife insisted that he give this incredible treasure away!!!

Wild Clover pro...


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Own Label / Sainsbury's Design Studio 1962 -1977

Posted by Todd Anderson on Wednesday, July 22, 2015, In : Books 
I am an avid collector of design books and on a recent trip back to the UK, I stumbled across a fantastic book containing a veritable gold mine of vintage Sainsbury’s packaging, chronicling the years 1962 to 1977. 

The books forward tells the story of the author, Jonny Trunk and his search for a particular 1970 Sainsbury’s pack design for cornflakes that he had memories of from his childhood. On calling the retailers head office, he discovers that there’s a huge archive of pristine Sai...
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My Interest In Vintage Design

Posted by Todd Anderson on Monday, July 20, 2015, In : Vintage Design 

This is my first post featuring my deep interest for vintage branding and packaging design. My fascination began whilst a student where we would often visit the Robert Opie museum of vintage packaging at the Gloucester Docks in England. From that point on I was hooked and it's since grown into a leisure pursuit (some might say obsession) of mine, with my poor wife and son often having our trips away interrupted with me snapping away at old boxes and signs. The invention of...


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