Showing Tag: "typography" (Show all posts)

Sandeman 255th Anniversary Design

Posted by Todd Anderson on Monday, June 27, 2016, In : Packaging 



This limited addition design to celebrate the 255th anniversary of Porto’s Sandeman is just stunning. The attention to detail used in the design by agency Volta is incredible.

I love the use of type; breaking the serif on the brand name Seixo giving it some real identity. The finish is also beautiful, employing the use of embossed lettering and illustrative elements, texture paper stock and touches of gold foil.



On my recent trip to Bologna I came across these wonderful old Vintage Sandeman b...


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3 High Profile Tech Giants Rebrand

Posted by Todd Anderson on Friday, October 16, 2015, In : Branding 
Over the past months we have seen some very high profile brand redesigns within the tech sector, including the likes off Google, Opera and Lenovo. To this end, I thought that it would be interesting to take a brief look behind the scenes at some of the agencies, processes and rationales that have been employed within each of the three projects.

Google
One of the most publicised re design is that of the Google logo mark, probably due to that fact that it plays such a huge part of our daily liv...
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Facebooks Face Lift Addresses Gender Equality

Posted by Todd Anderson on Thursday, July 23, 2015, In : Branding 
Facebook has a new corporate identity designed in collaboration with it's in house team and Process Type Foundry’s Eric Olson. Although the new brand mark is a subtle move on there are a number of changes. Generally the characters are a lot more rounded (especially the ‘e’ and ‘o’). The original logos 'f' and 'a' worked together whereas the new logo has a single story ‘a’, The ‘b’ now has a prominent stem and overall its less bold in weight than the original.

This revis...
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Tatler or T alter?

Posted by Todd Anderson on Thursday, July 23, 2015, In : Newspapers 
I have the highest of regard for local newspapers and for those who create them. I know firsthand the work that goes into each issue. If I ever travel somewhere new, a local newspaper is a great way to get an insight into the lives of the people who live there. They are often papers for locals put together by locals and neighbourhoods benefit greatly from their work. Just brilliant! I write this blog out of positivity so it's with the greatest of respect that I write this post.

Ive been...
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The Big Issue 231

Posted by Todd Anderson on Thursday, July 23, 2015, In : Magazines 
As I pulled up to the traffic lights today I was completely taken when I saw this eye catching cover to the recent edition of the Big Issue. I enjoyed the cover for so many reasons. Firstly the use of typography and colour to instantly connect with the audience is fantastic!

 

The bright colours and the way that the designer has skilfully used hierarchy within the typesetting really captures you! I also like how the size of the logo header is kept to a minimum to give more gravatas to th...
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Homeless Fonts

Posted by Todd Anderson on Wednesday, July 22, 2015, In : Typography 
This ground-breaking scheme is the outcome of a collaboration between the Arrels foundation and advertising agency The Cyranos Mcann, both based in Barcelona. The project combines creativity, typography and social commitment to give the homeless a voice and dignity back into their lives. All profits go towards food, shelter and social health for the people supported by the Arrels Foundation.

I was so glad to see that this fantastic initiative had gained a massive online following last year. T...
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The Origin of Branding

Posted by Todd Anderson on Wednesday, July 22, 2015, In : Branding 
In today's world of business a brand is likely to be a corporation’s most valuable asset. It's the DNA of most companies and represents everything that a business or its products stand for. An example of this is Apple's minimalist branding that depicts quality and craftsmanship whilst Oxfam's visual language illustrates a non profit charity with a logo that looks like it hadn't been designed by an agency, although of course it more than lightly has been! Brands have become the fabric of our...
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