Posted by Todd Anderson on Friday, October 16, 2015,
"The most important word you use is why?" That was what Sir John Hegarty told the crowd at an inspiring presentation that I was lucky enough to attend back in 2013.
In my role as creative director, I get to brief in the design team. It's important to ensure that everything that goes
through the studio is the best it can be. I have to mentor and up skill creatives and I always love to watch how designers respond
to briefs. Many designers sketch out ideas, others go straight to their computers... Continue reading ...