Showing Tag: "packaging" (Show all posts)

Cosmoprof Bologna 2016 - Trend Report / Branding & Packaging Highlight

Posted by Todd Anderson on Monday, June 27, 2016, In : Conference 
A good deal of my branding and packaging design projects are within the cosmetic and beauty industry and since 2003 I have been travelling to Cosmoprof and Cosmopack in Bologna, Italy. The fair is the Worlds largest beauty fair and is a the place to get an insight into the industry's newest fashions and trends.

Here are some of my brand and packaging highlights from this years Cosmoprof Bologna fair.



I felt really uncool at this years show. I was one of the only men without a beard and when I...


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Sandeman 255th Anniversary Design

Posted by Todd Anderson on Monday, June 27, 2016, In : Packaging 



This limited addition design to celebrate the 255th anniversary of Porto’s Sandeman is just stunning. The attention to detail used in the design by agency Volta is incredible.

I love the use of type; breaking the serif on the brand name Seixo giving it some real identity. The finish is also beautiful, employing the use of embossed lettering and illustrative elements, texture paper stock and touches of gold foil.



On my recent trip to Bologna I came across these wonderful old Vintage Sandeman b...


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New work: Wadmans Organic Food / Branding & Packaging Design Concept

Posted by Todd Anderson on Tuesday, February 2, 2016, In : My Work 
A concept project that I've been working on, recently received some interest from within the design industry, featuring on both Packaging of the World and the Dieline's 'Concepts We wish Were Real'. You can see the full project at Behance.

 

THE PROJECT 
At least once a year I return back to the UK to visit my family and friends. I get to travel the length and breadth of England, from London and the West Country, up to Lancashire, with a good many stops in between. Whilst there, I always try and...
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Wine Label Design Awards

Posted by Todd Anderson on Friday, September 11, 2015, In : Packaging 
2015 saw the inaugural 'Wine Label Design Awards' in South Africa. What will continue as an annual event has been created by Winemag.co.za and sponsored by label supplier Rotolabel to help promote excellence within the field of wine label package design in South Africa. Its hoped that the awards will raise the standards of what wine producers demand and designers supply. 

This years Awards consisted of three categories: 1) under R60 a bottle; 2) over R60 a bottle and 3) labels forming a seri...


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Bass - Trademark No 1

Posted by Todd Anderson on Thursday, July 30, 2015, In : Branding 
In my Classic Brands series, I am going to feature interesting facts and a brief history to some of the world most iconic branding and packaging designs. I couldn't think of a better place to begin the series than with the worlds very first registered Trade Mark.

A great conversational piece at any dinner party is the question, ‘what was the world’s first brand identity?’ The answer is the instantly identifiable red-triangle of the Bass Pale Ale logo. This distinctive identity wa...
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Coca Cola's Innovation in Design

Posted by Todd Anderson on Wednesday, July 29, 2015, In : Packaging 
Back in 2011 I attended a presentation by David Butler, Coca-Cola's VP of innovation and he outlined how the company were using revolutionary systems to operate on a global scale. This included designing their vending machines so that they could be easily modified to accommodate the vast stable of brands owned by the company and interchangeable languages for use throughout the world. David's presentation was an inspiration in creating modular systems.

Coca-Cola have continued to innova...

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Packaging Rebrand for Burger King & The Story of Hungry Jacks

Posted by Todd Anderson on Thursday, July 23, 2015, In : Packaging 
Burger King as a brand has long interested me. Ive spent time in Australia where the franchise is instead known as Hungry Jacks. In 1971 the company wanted to make a move into Australia with it's first franchise in Perth but was unable to use the Burger King name as it was already trademarked by an Adelaide based Food Shop.

I am currently living in South Africa and Burger King only arrived here in 2013, with it's first franchise opening in the may of that year in Cape Town. This was 18 ...
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Vintage & Rare Collection Of Beer Packaging

Posted by Todd Anderson on Thursday, July 23, 2015, In : Packaging 

This wonderful collection of vintage and rare beer packaging from all over the world can be seen at the Wild Clover micro Brewery. A veritable feast for any branding and packaging designer/vintage packaging enthusiast like myself!

The owner Ampie Kruger kindly let me take these images of the full collection of labels whilst telling me the amazing story of how it was donated to him. Apparently the original collectors wife insisted that he give this incredible treasure away!!!

Wild Clover pro...


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Own Label / Sainsbury's Design Studio 1962 -1977

Posted by Todd Anderson on Wednesday, July 22, 2015, In : Books 
I am an avid collector of design books and on a recent trip back to the UK, I stumbled across a fantastic book containing a veritable gold mine of vintage Sainsbury’s packaging, chronicling the years 1962 to 1977. 

The books forward tells the story of the author, Jonny Trunk and his search for a particular 1970 Sainsbury’s pack design for cornflakes that he had memories of from his childhood. On calling the retailers head office, he discovers that there’s a huge archive of pristine Sai...
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Colour Wars

Posted by Todd Anderson on Wednesday, July 22, 2015, In : Colour 
Is it acceptable for a brand to trademark a colour?

Colour plays such an essential role in the identity of a brand. Think of the blue used in the Facebook logo, Caterpillars yellow or Home Depots orange. Then there's Coca Cola's red that's such a strong identity that it even managed to change the colour of Santa clause! But with this in mind, should these company's be allowed to own that specific colour?

The confectionary company Cadbury lost a five year court battle to register their disti...
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