Earlier this year Dan Wieden spoke at Cape Town's Design Indaba conference. Wieden's words have inspired me for many years, so it was a rare opportunity to hear one of the most respected authorities on advertising and creative thinking speak in person.

Wieden is probably best know for co-founding one of the worlds most admired advertising agencies; Wieden+Kennedy and coining the Nike tagline "Just Do It." Incidentally Wieden pitched the idea to Nike in 1988 after he had read a newspaper articl...
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