Earlier this year Dan Wieden spoke at
Cape Town's Design Indaba conference. Wieden's words have inspired me
for many years, so it was a rare opportunity to hear one of the most
respected authorities on advertising and creative thinking speak in person.
Wieden is probably best know
for co-founding one of the worlds most admired advertising agencies;
Wieden+Kennedy and coining the Nike tagline "Just Do
It." Incidentally Wieden pitched the idea to Nike in 1988 after he
had read a newspaper articl... Continue reading ...