Back in 2011 I attended a presentation by David Butler, Coca-Cola's VP of innovation and he outlined how the company were using revolutionary systems to operate on a global scale. This included designing their vending machines so that they could be easily modified to accommodate the vast stable of brands owned by the company and interchangeable languages for use throughout the world. David's presentation was an inspiration in creating modular systems.

Coca-Cola have continued to innova...

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