Posted by Todd Anderson on Wednesday, July 22, 2015,
Is it acceptable for a brand to trademark a colour?
Colour plays such an essential role in the identity of a brand. Think of the
blue used in the Facebook logo, Caterpillars yellow or Home Depots orange. Then
there's Coca Cola's red that's such a strong identity that it even managed to
change the colour of Santa clause! But with this in mind, should these
company's be allowed to own that specific colour?
The confectionary company Cadbury lost a five year court battle to register
their disti... Continue reading ...