Posted by Todd Anderson on Thursday, July 30, 2015,
In my Classic Brands series, I am going to feature interesting facts and
a brief history to some of the world
most iconic branding and packaging designs. I couldn't think of a better
place to begin the series than with the worlds very first registered
A great conversational piece at any dinner party is the question, ‘what
was the world’s first brand identity?’ The answer is the instantly
identifiable red-triangle of the Bass Pale Ale logo. This distinctive
identity wa... Continue reading ...
Posted by Todd Anderson on Wednesday, July 22, 2015,
In today's world of business a brand is likely to be a corporation’s most valuable asset. It's the DNA of most
companies and represents everything that a business or its products stand for. An example of this is Apple's minimalist branding that depicts quality and craftsmanship whilst Oxfam's visual language illustrates a non profit charity with a logo that looks like it hadn't been designed by an
agency, although of course it more than lightly has been! Brands have become the fabric of our... Continue reading ...