In today's world of business a brand is likely to be a corporation’s most valuable asset. It's the DNA of most companies and represents everything that a business or its products stand for. An example of this is Apple's minimalist branding that depicts quality and craftsmanship whilst Oxfam's visual language illustrates a non profit charity with a logo that looks like it hadn't been designed by an agency, although of course it more than lightly has been! Brands have become the fabric of our...
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