Quantas Brand Update

Posted by Todd Anderson on Tuesday, March 21, 2017 Under: Branding
Australia’s largest airline has introduced a new logo and livery, designed in partnership with Quantas consultant Marc Newson and Australian branding agency Houston group.



In a press release, Quantas write:
The change is only the fifth time the red-and-white image on the tail of Qantas aircraft has been updated since it was first introduced in 1944. The last update was in 2007 to coincide with the introduction of the Airbus A380 to the national carrier’s fleet.

 

Marc Newson, who has helped design Qantas’ lounges, the A380 cabin and the iconic Skybed, said:
“Aircraft tails are fantastic canvas to work on and the Qantas logo is one of the most recognisable in the world. This re-design aims to retain the fundamental essence of the flying kangaroo but also move the brand forward. “This new brand is more streamlined and the shading behind the kangaroo gives a better sense of movement and depth.

 

On the Houston Group Project Page:
The key opportunity for us was in contemporising the ‘roo. Making it more streamlined, and simplifying the shape. It’s evolved beyond a literal kangaroo - it’s become a unique brand symbol. We spent just as long handcrafting the Qantas logotype. We focused on making it more streamlined, as if air is pushing across the top.


In : Branding 


Tags: branding logo "logo design" business 
comments powered by Disqus

Design, art, tech, business + life.

Inspirations, observations, news and reviews on all things design, tech, businessand culture. A blog for designers, written by a designer.

Popular Articles

My Other Places

Be Social

I love to hear from my readers. You can be social at:

About

The design life is for anyone who has an interest in the world of design and innovation. There's regular articles, creative showcases, topical discussion, resources and inspiration.

Share and share alike:

Follow

©2017 The Design Life, Todd Anderson. All rights reserved.