Posted by Todd Anderson. Posted In : Packaging
The case study from the Igor Mitin Design
THE TASK /
HAPS is a hardware store. Under the marketing plan, a number of the measures have been proposed to the clients in order to increase the buyer loyalty. One of these steps is a small promotional gift fot the purchase. It has been supposed to make a present for the buyers such as the bathroom accessories and tools needed for household and for plumbing issues. For example, a kit of pliers. Pliers are tools needed in any household, but any gift from the company should be a memorable advertising thing. We have offered to create an unusual package for the pliers to make the buyers smile and surprised.
THE SOLUTION /
It is not difficult just to paint the package in the brand colours, but we would like to make the pliers to disappear, to dissolve in any other image. Thus, it would be interested for a person taking the package to look thereupon.
Therefore, these bugs have appeared. Body shape of most bugs looks like pliers. Powerful teeth are jaws. Rigid shards are going away as plier handles. Various sizes and types of bugs in the nature allow to us to make various body configurations to demonstrate variety of the pliers. The similar colours of shell (yellow and black) combine all bugs into the entire brand set.
The name “HAPS HANDY BUGS” refers to the image of “HANDYMAN” – a fixer, craftsman, a person who is capable to fix everything. The word-play slogan is “These BUGS fix any bugs”. The term “bug" (defect) is derived from the programmer slang and becomes the common word to describe everything that works improperly.
Posted by Todd Anderson. Posted In : Packaging
Its really a “for what it’s worth” list of designers, books, websites and blogs. I do hope that it is of some interest to you, and also that it maybe even helps to bring some creative passion and inspiration to your lives… I also don’t mind if it’s banished to the 'read later' part of your blog readers - you know the one I mean... AKA the bin ;-).
Below is what I had sent to the team at CTTC Design, a couple of days before leaving the business...
So as we all prepare to go forth and conquer in our new design challenges, I hope that the list below will be of some help and will inject energy into all of your creative passion buckets!
As with our supply base of printers and manufacturers, this list of designers, design books, agencies, and blogs has taken my career thus far, to get to know and love. In your creative journey you will also come across your own personal stimuli and I always get a great deal from sharing a good book or a website, where Ive seen an inspirational article or presentation. Please continue to build on this list and let me know! I am always hungry to learn...
This is a very small list. Believe me I could go on, just ask the design team, but I feel that this is a good place to start building your knowledge of design.
I hope that this list will also help you grow and build your passion for great design and designers. Its one of my deep loves and I hope that you get out of it what I do! Don’t forget, everything around us, everything we use, is at some point been designed… Keep asking why and looking in the opposite direction to everyone else.
Do what you love and love what you do. Enjoy!
Design Books… Books, books glorious books!!!
I read a lot of design books. It really helps to get a good grip of the pioneers of design and to learn some of their principles. I often get asked about which fonts to use or how to get inspiration. Many of these book will help you get a good understanding of this and so much more. There are far too many books to list, so I have featured below some of my favourites. Let me know if you get through these and I will give you more!
Important design books:
Thoughts on Design By Paul Rand - The best
book ever written on design!!!
Michael Bierut 79 short essays on design
Grid Systems in Graphic Design by Josef Muller-Brockmann (A must read!)
The Vignelli Cannon by Massimo Vignelli (You will never need to ever ask again, "which font do I use!”)
How to be a graphic designer without loosing your soul by Adrian Shaughnessy
A Designers Art by Paul Rand
A smile in the mind by Beryl McAlhone and David Stuart
The art of looking sideways by Alan Fletcher (A must read!)
Beware wet Paint by Alan Fletcher
100 Ideas that changes design by Steven Heller
Damn Good Advice For People With Talent by George Lois
Thinking with Type by Ellen Lupton
Symbol by Steven Bateman and Angus Hyland
Design Your Life by Vince Frost
The Design Method by Eric Karjaluoto
Creativity Inc - Ed Catmull (Amazing - a must read!)
Hegarty on Creativity by Sir John Hegarty
Saul Bass: A Life in Film & Design
Steve Jobs By Walter Isaacson
Design To Grow By David Butler - Just read this and it’s an eye opener for any package designer
… Let me know if you want more, believe me I can go on… and on etc!
Design Agencies to know and reference often
JKR (Jones Knowles Richie)
Why Not Associates
Brand on Shelf
Coley Porter Bell
Homes & Marchant
Stranger & Stranger
Design / Brand & Packaging Blogs
Design Observer by Michael Bierut
Packaging of the World
Design Work Life
Ideas on Ideas by Eric Karjaluoto
Noisy Decent Graphics
Design Intellect - This is a great website, where you can continue to reference links to the top 50, global branding and packaging design studios. The website is also ran by my old mate Matt, so it’s also great to support him… Originally, I don’t even realise that it was his site!!!
#Note any blog by David Airey (he has 3) or Eric Karjaluoto is worth a read!
Designers to know:
Paula Scher (she truly is amazing)
David Carson (Check out his TED talk… It will blow your mind!))
Margaret Calvert (obe)
Sir John Hegarty
Michael Wolff (One of the nicest and most inspiring men I have ever had the pleasure to meet)
The Design Indaba - Cape Town, South Africa
- (Worlds best design conference)
100% Design - Began in London UK but also in Johannesburg SA now.
Cosmosprof - Bologna, Italy
Mason & Objet - Paris, France
Brand New Conference - under consideration - USA
The Dieline - Conference - USA
The Global Leadership Summit - USA
New Designers - UK (Help me with get the start I needed in my career!)
I hope you get a lot out of this and enjoy the industry as much as I do!!!
Love and design, Todd
Posted by Todd E. Anderson. Posted In : Motivation
When I left the UK for South Africa back in 2009, my brief was to help grow a fully operational design studio. It has taken a lot of blood, sweat and tears and I have loved every single second of it! I am so proud that today, not only have we achieved our objective, but I strongly believe that we have a world class design team with some of Cape Towns best packaging experts and many incredible business partners!
After eight years of playing a role in the company’s incredible growth and six unforgettable years prior to that, at our UK partner 'Somerset Creative’, I am so honoured to have been part of this incredible journey and wanted to thank each and everyone of you, who has touched my life throughout this time!
Love and design... Do what you love and love what you do… Stay hungry and stay foolish...
Below is an abbreviated version of a speech that I gave at my leaving party:
I want to start by thanking everyone in the business. Some of us have been on this journey for a while now and others have recently joined. It’s a great business and this has been the longest position that I have ever held… There’s a reason for that.
Over the years we’ve become quite a family and that’s what I really want to speak about toady. Family....
I can still remember our first offices in Black River Park, just four of us. We would probably still be there now if it wasn’t for me covering the front of the offices with spray paint, whilst rushing to get mock-ups made for a presentation.
Well in some ways, we have moved on massively. We have large offices now and a warehouse. We have a strong team of many people, all professionals in our chosen fields. Which is good as none of us were that professional in the beginning. We should all remember, that each and every one of us here brings something unique to this organization. All of us! ALL OF US!
In other ways we are the same as we were back in those early days. I am still outside spraying boxes with paint and every now and then I get one of my Eureka moments. We still have our reassuring hugs from time to time and Tim (CEO) and I continue to make our maverick calls, reaching for the next big thing… and I’ve loved every minute of it. I am going to miss all of you greatly.
So, why leave your family? It’s a good question right! Why… And just for the record, we should all keep asking ourselves why. Always ask why!
Well for me, it’s because you need to keep moving… You need to keep pushing yourself forward. If it’s feeling too comfortable then maybe it’s time for you to push yourself harder. I am going to tell you one thing for sure. If you stay in comfort you will not grow. You will not succeed and you will not have a full life. We all have the ability to achieve. We should all give ourselves the opportunity to fail and to remember that it’s not failing… but its growth. Renowned designer Paula Scher says, you have to get bad, before you get good!
Furthermore, If you get too comfortable, you will get complacent and when you get complacent, your no longer moving forward. Make sure that every morning when you wake up, that you have a purpose to get up for, and go and be great at it! Never make it just about the money. Money is the lifeblood of every business, but it is not the reason or the purpose that we do it for. The reason needs to be bigger. It needs to be your passion and your purpose. If you have passion, the money usually follows anyway!
I recently listened to a presentation by John Maxwell. He simply says, EVERYTHING IN YOUR LIFE, THAT IS WORTHWHILE, IS UPHILL… Your relationship.. uphill… fitness… that’s uphill… and success, that’s also uphill.
So I say again, "Why leave your family"… Well I had to actually leave my blood family to come to South Africa and it wasn’t easy… Still isn’t now! I am not alone in this. Others here have done the same. We do it to push ourselves forward and if our family loves us then they will support us. And just look at the journey I have had. I now have a new family, or should I say families. Since moving here I now have a son, born in South Africa and I have all of you here today! If I hadn’t of got on that plane back in 2009, I would of never met any of you… Can you imagine that?
Never miss an opportunity and banish regret. Remember it’s better to regret the things that you have done than to regret the things that you have not done!
So this is why I am leaving you now… my business family…
It’s growth… purpose and I hope that you all understand my reasoning.
Most importantly… Remember:
Never be too big to make someone a cup of coffee.
Work your arse off and don’t be an arsehole!
Don’t shit on someone on the way up as they will do the same to you, when you are on the way down…
... and as my mum used to always say to me, its nice to be important but it’s a lot more important to be nice!
I really believe in all of those things.
So I want to wrap up with five simple words. I want to give them to you and I want you to think about them from time to time. When Steve Jobs spoke these five words, they resonated with me and have kept me on track. They are simply…
Stay hungry and stay foolish!
And that is all I want for each of us here today…
Stay hungry and stay foolish!
Posted by Todd Anderson. Posted In : Motivation
For more than 100 years the Shell pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted the company's products and services all over the world.
The Shell logo has changed considerably since it's inception in 1900, yet you can still apreciate it's iconic form, whether viewing the original logo or in its current form.
I always remember Michael Wolff recounting his work on a redesign of the Shell logo, whilst running his agency, Wolff Olins. Wolff chose to simply warm up the colours. As he says, sometimes its what you don't change, that can be as important as what you do. That couldn't be more true than with the the iconic symbol of the red and yellow shell icon.
I stumbled across this brief history of the brand on the company website and thought it was well worth a read.
The word Shell first appeared in 1891, as the trademark for kerosene shipped to the Far East by Marcus Samuel and Company. This small London business dealt originally in antiques, curios and oriental seashells. These became so popular – the Victorians used them to decorate trinket boxes in particular – that soon they formed the basis of the company’s profitable import and export trade with the Far East.
The word was elevated to corporate status in 1897, when Samuel formed the Shell Transport and Trading Company. The first logo in 1901 was a mussel shell, but by 1904 a scallop shell or pecten emblem had been introduced to give a visual representation of the corporate and brand name.
When the Royal Dutch Petroleum Company and Shell Transport and Trading merged in 1907, the latter’s brand name and symbol (Shell and the pecten) became the short-form name and emblem of the new Royal Dutch Shell Group. And so it has remained ever since.
The form of the Shell emblem has changed gradually over the years in line with trends in graphic design. The current emblem was introduced in 1971. Thirty years on it stands the test of time as one of the world’s most recognised symbols.
Posted by Todd Anderson. Posted In : Branding
Posted by Todd Anderson. Posted In : Vintage Design
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