New Packaging Design

Posted by Todd Anderson on Monday, April 3, 2017 Under: Books
This fantastic reference book is a great addition to any package designers library, filled with examples of some of the Worlds best. There is a super intro highlighting the important role that packaging plays within business and the relationship to the consumer.

There are also a number of case studies, featuring renown package design work for some of the worlds largest businesses, including M&S foods, R Designs original work for the ‘Food Doctor’ (before Pearlfishers redesign) and Pentagram’s Paula Scher on her work for Tiffany & Co.

New Packaging Design is published by Laurence King and is by Janice Kirkpatrick (text) and Graven Images Limited. Originally published in 2009.


In : Books 

Tags: books packaging branding 
comments powered by Disqus

Design, art, tech, business + life.

Inspirations, observations, news and reviews on all things design, tech, businessand culture. A blog for designers, written by a designer.

Popular Articles

My Other Places

Be Social

I love to hear from my readers. You can be social at:


The design life is for anyone who has an interest in the world of design and innovation. There's regular articles, creative showcases, topical discussion, resources and inspiration.

Share and share alike:


©2017 The Design Life, Todd Anderson. All rights reserved.