New Logo For MasterCard Designed By Pentagram

Posted by Todd Anderson on Monday, February 6, 2017 Under: Branding
The new logo for Mastercard, designed by Pentagram, has been raising eyebrows online and seems to be dividing the design industry on whether people are in favour or not.

    

I for one am a huge fan of the new design! I love how Pentagram have looked back at the heritage of the logo and brought back original elements, yet balanced it perfectly to create a brand-mark that is ultimately very modern and uncluttered. This is most evident within the choice of a clean and modern type style that has been employed, all in lower case and now moved below the symbol for the first time. This logo is a success for me in the same way that the updated Google logo was last year. Great branding is about creating a simple iconic message. Look at Apple, Nike or what the red cross means to us all. These are forms at their simplest that instantly connect with us and this is why the pared down and modenised re-working is so successful for me. What are your thoughts on the revised, paired down design?

Original published at Views on Design, Monday, 18th July 2016

In : Branding 


Tags: branding design 
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