Lifebuoy - Vintage Soap Signage

Posted by Todd Anderson on Monday, April 3, 2017 Under: Branding
Back in 2013, when my wife was still pregnant with our son, we had a wonderful and memorable holiday, visiting KwaZulu-Natal. It was such a special time and I remember us travelling along the Midlands Meander, a feast for lovers of arts and crafts. I really recommend a visit!

On route we came across this wonderful trading post, with the buildings outside lined with vintage signage hoardings and the inside with an impressive collection of packaging from the past. My poor pregnant wife literally had to drag me away, but not before I was able to speak to the owners and take some super images of their collections. The first images of the Lifebuoy soap signage were taken there. The second was taken whilst travelling back from franschhoek, also in South Africa. 

A Brief History of Lifebuoy: Introduced by Lever Brothers in 1895 in England, Lifebuoy was originally a carbolic soap containing phenol. Different varieties were later introduced without the medicinal carbolic smell, during the 1950s and 1960′s. Lifebuoy was one of the most popular soaps in the United States between the 1920′s and to the mid 1950’s and judging by the signage, was also a popular choice in South Africa. Today Unilever market the brand. You can read more here.


In : Branding 

Tags: branding 
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