On route we came across this wonderful
trading post, with the buildings outside lined with vintage signage hoardings
and the inside with an impressive collection of packaging from the past. My
poor pregnant wife literally had to drag me away, but not before I was able to
speak to the owners and take some super images of their collections. The first
images of the Lifebuoy soap signage were taken there. The second was taken
whilst travelling back from franschhoek, also in South Africa.
A Brief History of Lifebuoy: Introduced
by Lever Brothers in 1895 in England, Lifebuoy
was originally a carbolic soap containing phenol. Different varieties were
later introduced without the medicinal carbolic smell, during the 1950s and
1960′s. Lifebuoy was one of the most popular soaps in the United States
between the 1920′s and to the mid 1950’s and judging by the signage, was also a
popular choice in South Africa. Today Unilever market the brand. You can
read more here.
In : Branding
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