The case study from the Igor Mitin Design
THE TASK /
HAPS is a hardware store. Under the
marketing plan, a number of the measures have been proposed to the clients in
order to increase the buyer loyalty. One of these steps is a small promotional
gift fot the purchase. It has been supposed to make a present for the buyers
such as the bathroom accessories and tools needed for household and for
plumbing issues. For example, a kit of pliers. Pliers are tools needed in any
household, but any gift from the company should be a memorable advertising
thing. We have offered to create an unusual package for the pliers to make the
buyers smile and surprised.
THE SOLUTION /
It is not difficult just to paint the
package in the brand colours, but we would like to make the pliers to
disappear, to dissolve in any other image. Thus, it would be interested for a
person taking the package to look thereupon.
Therefore, these bugs have appeared. Body
shape of most bugs looks like pliers. Powerful teeth are jaws. Rigid shards are
going away as plier handles. Various sizes and types of bugs in the nature
allow to us to make various body configurations to demonstrate variety of the
pliers. The similar colours of shell (yellow and black) combine all bugs into
the entire brand set.
The name “HAPS HANDY BUGS” refers to the
image of “HANDYMAN” – a fixer, craftsman, a person who is capable to fix
everything. The word-play slogan is “These BUGS fix any bugs”. The term
“bug" (defect) is derived from the programmer slang and becomes the common
word to describe everything that works improperly.
In : Packaging
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