In another new series for the Design Life,
I wanted to write about some of histories design icons. Everything around us
has at some point been designed. The designers who produce the worlds most
recognised symbols, branding and packaging, play a role in our daily lives, but
the designers themselves seldom get the notoriety or the similar celebrity that
is awarded to those who work in the world of music, film, sport, fashion, art
or even product design (Jonathan Ive, Philippe Stark). If you were to show an
image of the identity for FedEx, the V&A, ABC, AT&T or the New York
Subway to a member of the general public, they would more than likely be able
to identify the brands, yet if you were to ask them who created the logo's they
would probably have no idea. The likes of Alan Fletcher, Micheal Wolff, Micheal
Bieruit, Lindon Leader are certainly recognised figures within the world of
brand design but a lot less known by the general public. For the most part, us
branding and packaging designers are happy to be the figures in the background
and to let our work receive the notoriety, or at most, that any recognition we
do attain is only from within our industry.
For the past three years I have had the great honor to be a mentor for Icograda
and the Adobe Design Achievement Awards. It's one of my absolute loves to work
with incredibly talented young designers and to impart knowledge gained from
two-plus decades of being a commercial designer. I am sure that many of these
talented young creatives will become the industry stars of tomorrow, yet I
often find myself stressing the full importance of being well read on design
and to know the work of the pioneers of our industry. I am often surprised when
I meet college students that are unaware of the likes of Massimo Vignelli, Soul
Bass or even more contemporary designers such as Vince Frost, David Carson and
Neville Brody. These designers have shaped our industry and we can only gain by
standing on the shoulders of these giants.
I am hoping that this series will help to inspire and give interest to those
who are unaware of the great work from designs past masters. For others that
know and love the work of the greats, I hope that this series will be a
nostalgic look at the men and women who have helped shape our industry and
inspire us to be better designers.
In the first edition of Design Icons I am going to feature Paul Rand, who is
the closest that we have to to a household name from within our industry.
In : Designers
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