Showing category "Motivation" (Show all posts)

The Adobe ico-D Mentorship program

Posted by Todd Anderson on Friday, October 23, 2015, In : Motivation 
For the past three years Ive had the great honour of being selected as a mentor for the Adobe Design Achievement Awards. The mentorship program is oganised in collaboration with Adobe and ico-D (the world body for professional design, an international council that promotes the designer’s vital role in society and commerce that unify the voices of designers worldwide. www.ico-d.org). Throughout my involvement, I have had the pleasure of mentoring some fantastic students that have gone ont...
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Thinking Differently

Posted by Todd Anderson on Monday, October 19, 2015, In : Motivation 
Just the other day I had a realisation that its been over 20 years since I left university! Two decade's later I still feel so fortunate to be able to do a job that I love so much and that challenges me on a daily bases, thanks in part to some of the fantastic teachers, lecturers and mentors who's lessons back then still play a role in my thoughts today.

One of my favorite lessons, that will always stay with me, was being taught the importance of your work really meaning something to yo...
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The most important word you use is why!

Posted by Todd Anderson on Friday, October 16, 2015, In : Motivation 
"The most important word you use is why?" That was what Sir John Hegarty told the crowd at an inspiring presentation that I was lucky enough to attend back in 2013.

In my role as creative director, I get to brief in the design team. It's important to ensure that everything that goes through the studio is the best it can be. I have to mentor and up skill creatives and I always love to watch how designers respond to briefs. Many designers sketch out ideas, others go straight to their computers...
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Addicted To Chaos - Inspiration From Dan Wieden

Posted by Todd Anderson on Wednesday, September 30, 2015, In : Motivation 
Earlier this year Dan Wieden spoke at Cape Town's Design Indaba conference. Wieden's words have inspired me for many years, so it was a rare opportunity to hear one of the most respected authorities on advertising and creative thinking speak in person.

Wieden is probably best know for co-founding one of the worlds most admired advertising agencies; Wieden+Kennedy and coining the Nike tagline "Just Do It." Incidentally Wieden pitched the idea to Nike in 1988 after he had read a newspaper articl...
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Learn To Unlearn

Posted by Todd Anderson on Thursday, August 6, 2015, In : Motivation 
I recently became a dad to a wonderful, amazing little boy. Watching him observe and learn has made me see things with a whole new perspective.

Just the other day we were in our garden and he was pointing to the sky. As much as I looked I couldn’t see what was so interesting to him. With his limited vocabulary he kept saying “that!” and continued to point with great excitement. I kept looking... Suddenly I saw it. He was looking at the moon. Something I take for granted every single day ...

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Why This Designer Writes

Posted by Todd Anderson on Monday, August 3, 2015, In : Motivation 
If you’re a regular reader of this blog then you'll know that I'm a designer who also like’s to write.  

Creativity has always been a part of my life. Some of my earliest memories are of drawing and mark making and it's been a life long passion that ultimately turned into my profession as a designer. The recent addition of writing about all things creative has been a natural and organic extension of my love for what I do.

Don't get me wrong. My practical design work still comes first an...


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Do It For The Love Love Love!

Posted by Todd Anderson on Thursday, July 23, 2015, In : Motivation 

I have a belief that love and hard work go hand in hand! I strongly believe that if you don't love what you do then you'll be unable to dedicate yourself fully to it and it's unlikely you'll be able to produce great work! It may be hard work to get out of bed and drive to the office each morning. It may be hard work to get through each day, but that doesn't mean that your actually working hard at what you do! if you don't love what you do then how can you invest yourself t...


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My Design Life

Posted by Todd Anderson on Thursday, July 23, 2015, In : Motivation 
In a recent interview for a design magazine I was asked, "who and what inspires me". It's a question that I am often asked and my initial reply is usually "everything", from my family (my wife and son are without a doubt my biggest inspiration) to the great icons of our industry such as Paul Rand and Soul Bass to the the work of Henryk Thomaszewski, Jan Lenica and Henri Matisse (the list could go on and on and on…) I wake up inspired almost every morning and by the time I am in my studio, o...
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What is Success? - Designing Your Success

Posted by Todd Anderson on Wednesday, July 22, 2015, In : Motivation 
In a new series for the design life, I am going to be writing about success, specifically success within the field of design. In this first installment I want to discuss what success really means? Then over the forthcoming series we will strive to break down what it takes to achieve and maintain success.

I did an exercise a while ago to try and visualise what it takes to be a success within my chosen creative field. I thought it would be fun to feature it in the opening illustration to this ...
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