Posted by Todd Anderson on Wednesday, July 22, 2015,
Is it acceptable for a brand to trademark a colour?
Colour plays such an essential role in the identity of a brand. Think of the
blue used in the Facebook logo, Caterpillars yellow or Home Depots orange. Then
there's Coca Cola's red that's such a strong identity that it even managed to
change the colour of Santa clause! But with this in mind, should these
company's be allowed to own that specific colour?
The confectionary company Cadbury lost a five year court battle to register
their disti... Continue reading ...
Posted by Todd Anderson on Tuesday, July 21, 2015,
I recently became a dad to a wonderful, amazing little baby boy and he is definitely the most loved new addition to my design life.
Whilst my wife was still pregnant, we decided that we did not want to know the
babies sex before the birth and loved the idea of it being a surprise. This
however was met with some shock and surprise from a good many of our friends
who just couldn't believe that we wouldn't want to know this in advance. How
could we possibly prepare if we didn't know what colou... Continue reading ...