Showing category "Branding" (Show all posts)

New Logo For MasterCard Designed By Pentagram

Posted by Todd Anderson on Monday, February 6, 2017, In : Branding 
The new logo for Mastercard, designed by Pentagram, has been raising eyebrows online and seems to be dividing the design industry on whether people are in favour or not.


I for one am a huge fan of the new design! I love how Pentagram have looked back at the heritage of the logo and brought back original elements, yet balanced it perfectly to create a brand-mark that is ultimately very modern and uncluttered. This is most evident within the choice of a clean and modern type style that has ...
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Tokyo 2020 Games - Logo Contest Finalists

Posted by Todd Anderson on Monday, June 27, 2016, In : Branding 
After a number of rigorous design checks, these are the shortlisted, final four logo's, chosen by the Games selection committee.

A. Harmonized chequered emblem
B. Connecting Circle, Expanding Harmony
C. Surpassing One’s Personal Best
D. Flowering of Emotions

here to visit the link, where you can read more on each selection.

Then, have your say! You can now help make the final selection by clicking here.

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A History of the KFC Brand / New Rebrand unveiled

Posted by Todd Anderson on Friday, October 16, 2015, In : Branding 
A brief History of the Kentucky Fried Chicken brand.

Kentucky Fried Chicken was founded by Harland Sanders, who began selling chicken from his roadside restaurant in Corbin Kentucky in the 1930's. An entrepreneur, Sanders identified the potential of franchising his restaurant concept and the very first "Kentucky Fried Chicken" franchise opened in Salt Lake City in Utah in 1952 by Pete Harman who was both the owner of one of the cities largest restaurants and a good friend of Sanders. 


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3 High Profile Tech Giants Rebrand

Posted by Todd Anderson on Friday, October 16, 2015, In : Branding 
Over the past months we have seen some very high profile brand redesigns within the tech sector, including the likes off Google, Opera and Lenovo. To this end, I thought that it would be interesting to take a brief look behind the scenes at some of the agencies, processes and rationales that have been employed within each of the three projects.

One of the most publicised re design is that of the Google logo mark, probably due to that fact that it plays such a huge part of our daily liv...
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Bass - Trademark No 1

Posted by Todd Anderson on Thursday, July 30, 2015, In : Branding 
In my Classic Brands series, I am going to feature interesting facts and a brief history to some of the world most iconic branding and packaging designs. I couldn't think of a better place to begin the series than with the worlds very first registered Trade Mark.

A great conversational piece at any dinner party is the question, ‘what was the world’s first brand identity?’ The answer is the instantly identifiable red-triangle of the Bass Pale Ale logo. This distinctive identity wa...
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Facebooks Face Lift Addresses Gender Equality

Posted by Todd Anderson on Thursday, July 23, 2015, In : Branding 
Facebook has a new corporate identity designed in collaboration with it's in house team and Process Type Foundry’s Eric Olson. Although the new brand mark is a subtle move on there are a number of changes. Generally the characters are a lot more rounded (especially the ‘e’ and ‘o’). The original logos 'f' and 'a' worked together whereas the new logo has a single story ‘a’, The ‘b’ now has a prominent stem and overall its less bold in weight than the original.

This revis...
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A Happy Face for IHOP Rebrand

Posted by Todd Anderson on Thursday, July 23, 2015, In : Branding 
My first visit to the US was to Florida. It was way back in 2000 and I traveled there to complete a course in sky diving. On the drive to the airfield each morning we would often make a stop at the local IHOP (international House of Pancakes) restaurant to fill up on food before an exhilarating day of jumping out of a perfectly good aeroplane! I always remember the poster on the window of that particular IHOP which read "Steak isn't just for breakfast!". For a small town boy from the w...
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Century City Conference Centre

Posted by Todd Anderson on Thursday, July 23, 2015, In : Branding 
Reading through the newspapers this weekend (01 July 2015) I came across this advert for the new Century City Conference Centre, opening in Cape Town in February 2016. I really like the branding that cleverly encompasses the four 'C's from the name and the clean type selection that's used in two weights. I also thought that the advert was very well executed. All in all a nice piece of work. Click here to read more about this exciting new project.


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The Origin of Branding

Posted by Todd Anderson on Wednesday, July 22, 2015, In : Branding 
In today's world of business a brand is likely to be a corporation’s most valuable asset. It's the DNA of most companies and represents everything that a business or its products stand for. An example of this is Apple's minimalist branding that depicts quality and craftsmanship whilst Oxfam's visual language illustrates a non profit charity with a logo that looks like it hadn't been designed by an agency, although of course it more than lightly has been! Brands have become the fabric of our...
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