For more than 100 years the Shell pecten emblem and distinctive red and yellow colours have visualised the Shell brand and promoted the company's products and services all over the world.
The Shell logo has changed considerably since it's inception in 1900, yet you can still apreciate it's iconic form, whether viewing the original logo or in its current form.
I always remember Michael Wolff recounting his work on a redesign ...
On route we came across this wonderful trading post, with the buildings outside lined with vintage signage hoardings and the inside with an impressive collection of packaging from the past. My poor pregnant wife literal...
More here:
Matthijs van Leeuwen project page
Johnny Trinh (website) project page
About Interbrand (from their website)
At Interbrand, we believe that growth is achieved when an organization has a clear strategy and delive...
One of the most confusing for me was seeing what look liked the Red Bull brand, but when I tasted t...
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