Showing category "Books" (Show all posts)

Symbol by Steven Bateman and Angus Hyland

Posted by Todd Anderson on Thursday, October 8, 2015, In : Books 
I am an avid collector of design books. Its a real love of mine. I’ve built up quite a comprehensive library and I am always suggesting or lending my books to my team. Recently, readers of this blog have also been asking for books recommendations, so I thought that I would post a few of my favourites. 

Symbol by Steven Bateman and Pentagram partner Angus Hyland has been a valuable source to me when developing logos and brand identity systems. There are over 1300 logos included with the boo...


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Logo Modernism

Posted by Todd Anderson on Monday, September 28, 2015, In : Books 
Whist reading through the design press, this fantastic new book by Jens Müller; 'Logo Modernism', caught my eye and is now at the top of my Christmas list! 

Published by Taschen the book features approximately 6000 trademarks/logo's, focusing on the forty-year period between 1940 to 1980, a time where Paul Rand, Soul Bass and Massimo Vignelli were changing the industry with their modernist approach to corporate identity. The book is divided into three chapters; geometric, effect, and typogr...


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My Copy of Graphis Diagrams

Posted by Todd Anderson on Wednesday, July 29, 2015, In : Books 
In 1974 Walter Herdeg edited issue 165 of Graphis Diagrams, a square hardback book showing the scientific side of graphic design. It contains beautifully illustrated, full colour diagrams of abstract data and theres also some lovely multi layered maps that use transparent papers. The cover is a fantastic example of the modernist Swiss style of type and design. It really is a thing of beauty, an iconic classic and I once had a copy, or should I say, I may still have a copy... Somewhere! ...
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Thoughts on Design By Paul Rand

Posted by Todd Anderson on Thursday, July 23, 2015, In : Books 
More than any other book, this is the one that I suggest to all that I mentor or employ. Even after his death in 1996, Paul Rand is still viewed as one of the (if not the) most celebrated graphic designer(s) of our time. Although a skilled master at book and poster design, Rand is best known for his brand identity work, including his logos for IBM, ABC, UPS and Steve Jobs Company Next. Rand was one of the first American designers to use the clean 'Swiss Style' of graphic design. He was a prof...
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The Vignelli Canon by Massimo Vignelli

Posted by Todd Anderson on Thursday, July 23, 2015, In : Books 
In 2014 we sadly lost one of designs true pioneers Massimo Vignelli. In 2011 I had the great pleasure to meet Massimo. He had re branded one of South Africa's largest retailers who were also clients of the business that I was creative director for.  I had been kindly invited to Massimo's Cape Town leg of his 80th birthday that coincided with the Design Indaba. It's not everyday you get to meet one of your heroes and this meeting will always stay with me.

Vignelli was a master of design and e...
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Seventy-Nine Short Essays on Design by Michael Bierut

Posted by Todd Anderson on Thursday, July 23, 2015, In : Books 
Michael Bierut is without doubt one of the most admired and respected designers of our time. Ive had the great fortune to meet Michael twice and both times I have walked away feeling incredibly inspired by his immense knowledge of design. Even with his notoriety and industry standing, he comes across as unassuming, humorous and with a great deal of warmth. He was a real pleasure to speak with about design. He has hosted the Cape Town's Design Indaba for many years and this is where on both oc...
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Own Label / Sainsbury's Design Studio 1962 -1977

Posted by Todd Anderson on Wednesday, July 22, 2015, In : Books 
I am an avid collector of design books and on a recent trip back to the UK, I stumbled across a fantastic book containing a veritable gold mine of vintage Sainsbury’s packaging, chronicling the years 1962 to 1977. 

The books forward tells the story of the author, Jonny Trunk and his search for a particular 1970 Sainsbury’s pack design for cornflakes that he had memories of from his childhood. On calling the retailers head office, he discovers that there’s a huge archive of pristine Sai...
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