As the creative director of a busy design studio, along with also being someone who has in the past run my own design practice and worked as a freelancer, I have come to dislike the use of the word ‘just' and I know that I am not alone.

I used to come across it a lot. For example; a client who after signing off a job, gets back in touch and asks, “Can you ‘just’ make a change for me.” "It’s 'just' something small and I need it quickly." This usually translates...


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