Browsing Archive: October, 2015

The Adobe ico-D Mentorship program

Posted by Todd Anderson on Friday, October 23, 2015, In : Motivation 
For the past three years Ive had the great honour of being selected as a mentor for the Adobe Design Achievement Awards. The mentorship program is oganised in collaboration with Adobe and ico-D (the world body for professional design, an international council that promotes the designer’s vital role in society and commerce that unify the voices of designers worldwide. www.ico-d.org). Throughout my involvement, I have had the pleasure of mentoring some fantastic students that have gone ont...
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Thinking Differently

Posted by Todd Anderson on Monday, October 19, 2015, In : Motivation 
Just the other day I had a realisation that its been over 20 years since I left university! Two decade's later I still feel so fortunate to be able to do a job that I love so much and that challenges me on a daily bases, thanks in part to some of the fantastic teachers, lecturers and mentors who's lessons back then still play a role in my thoughts today.

One of my favorite lessons, that will always stay with me, was being taught the importance of your work really meaning something to yo...
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A History of the KFC Brand / New Rebrand unveiled

Posted by Todd Anderson on Friday, October 16, 2015, In : Branding 
A brief History of the Kentucky Fried Chicken brand.

Kentucky Fried Chicken was founded by Harland Sanders, who began selling chicken from his roadside restaurant in Corbin Kentucky in the 1930's. An entrepreneur, Sanders identified the potential of franchising his restaurant concept and the very first "Kentucky Fried Chicken" franchise opened in Salt Lake City in Utah in 1952 by Pete Harman who was both the owner of one of the cities largest restaurants and a good friend of Sanders. 

Ha...

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Meeting My Design Heroes - Michael Wolff

Posted by Todd Anderson on Friday, October 16, 2015, In : Designers 
Its spring in Cape Town and this time of year is filled with colour as the wonderful varieties of flower open up to display an impressive palette. People travel from far and wide to visit the Westcoast national park where for a limited time (1 month) the impressive bloom is in its full beauty. I get a lot of my colour ideas from nature and this is such a fantastic time of year to discover brilliant combinations.

I will always remember a presentation by renown brand designer Michael Wolff wh...
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Meeting My Design Heroes - Massimo Vignelli

Posted by Todd Anderson on Friday, October 16, 2015, In : Designers 
Last year we sadly lost one of design's greats; Massimo Vignelli.

I recently moved house. Living in Cape Town Ive built up quite an impressive collection of local wines and one by one I pulled out each bottle from the wooden rack and wrapped them in bubble wrap. Within the collection was one very special bottle and I knew eventually that I would re discover it. Im not sure I will ever drink it. Not because of the wine inside (I don't even know what wine is inside!), but isntead for the memor...


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The most important word you use is why!

Posted by Todd Anderson on Friday, October 16, 2015, In : Motivation 
"The most important word you use is why?" That was what Sir John Hegarty told the crowd at an inspiring presentation that I was lucky enough to attend back in 2013.

In my role as creative director, I get to brief in the design team. It's important to ensure that everything that goes through the studio is the best it can be. I have to mentor and up skill creatives and I always love to watch how designers respond to briefs. Many designers sketch out ideas, others go straight to their computers...
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3 High Profile Tech Giants Rebrand

Posted by Todd Anderson on Friday, October 16, 2015, In : Branding 
Over the past months we have seen some very high profile brand redesigns within the tech sector, including the likes off Google, Opera and Lenovo. To this end, I thought that it would be interesting to take a brief look behind the scenes at some of the agencies, processes and rationales that have been employed within each of the three projects.

Google
One of the most publicised re design is that of the Google logo mark, probably due to that fact that it plays such a huge part of our daily liv...
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That Word 'Just' & How To Work With A Difficult Client

Posted by Todd Anderson on Tuesday, October 13, 2015, In : Advice 
As the creative director of a busy design studio, along with also being someone who has in the past run my own design practice and worked as a freelancer, I have come to dislike the use of the word ‘just' and I know that I am not alone.

I used to come across it a lot. For example; a client who after signing off a job, gets back in touch and asks, “Can you ‘just’ make a change for me.” "It’s 'just' something small and I need it quickly." This usually translates...


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Symbol by Steven Bateman and Angus Hyland

Posted by Todd Anderson on Thursday, October 8, 2015, In : Books 
I am an avid collector of design books. Its a real love of mine. I’ve built up quite a comprehensive library and I am always suggesting or lending my books to my team. Recently, readers of this blog have also been asking for books recommendations, so I thought that I would post a few of my favourites. 

Symbol by Steven Bateman and Pentagram partner Angus Hyland has been a valuable source to me when developing logos and brand identity systems. There are over 1300 logos included with the boo...


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