Edible Drone - The Future of Aid Delivery

February 7, 2017
This incredible invention from Windhorse Aerospace could see a revolution in the way the world delivers aid to those effected by natural disasters.

The Windhorse website writes: "For the first time ever, aid will be delivered accurately to those in desperate need with this use of a revolutionary and unique Unmanned Air Vehicle (UAV).

There were over 125 natural disasters last year, add this to areas of conflict and the number of people starving as a result gets to breath taking levels.


Access to the people affected can be restricted due to the loss of infrastructure and many other dangers. Also, traditional methods of deploying aid can be ineffective, inaccurate or just impossible to use.

Windhorse has developed a specialist UAV called POUNCER™ that will be loaded with appropriate food, transported to the disaster area and fly independently to its pre-planned destination and land accurately into the selected landing zone, avoiding all infrastructure problems, corruption or hostile groups while saving time, money and more importantly lives.

POUNCER™'s pre-formed shell can be reused to provide shelter, the frame can be burnt safely to cook food, and the payload, which is food and water, provides life saving nutrition."

For more information on this amazing innovation you can  click here to download the factsheet.

You can view a short film about the Pouncer by Windhorse Aerospace by clicking here.

You can read more about the Pouncer by visiting the Windhorse Aerospace website by clicking here.


New Logo For MasterCard Designed By Pentagram

February 6, 2017
The new logo for Mastercard, designed by Pentagram, has been raising eyebrows online and seems to be dividing the design industry on whether people are in favour or not.


I for one am a huge fan of the new design! I love how Pentagram have looked back at the heritage of the logo and brought back original elements, yet balanced it perfectly to create a brand-mark that is ultimately very modern and uncluttered. This is most evident within the choice of a clean and modern type style that has been employed, all in lower case and now moved below the symbol for the first time. This logo is a success for me in the same way that the updated Google logo was last year. Great branding is about creating a simple iconic message. Look at Apple, Nike or what the red cross means to us all. These are forms at their simplest that instantly connect with us and this is why the pared down and modenised re-working is so successful for me. What are your thoughts on the revised, paired down design?

Original published at Views on Design, Monday, 18th July 2016

Brexit: Business Leaders Reaction to Result

February 5, 2017
On Friday 24th of June 2016, Britain woke to the realisation that the majority (52%) had voted to leave the EU. The shock waves that followed have dominated the news. David Cameron has made the decision to step down as Prime Minister and the pound is currently at a 31-year low, making England poorer than France. The FTSE 100 has dropped 8.7pc and ratings agency S&P have downgraded UK's credit rating from AAA to AA, due to the negative outlook after the Brexit vote. Labour's shadow cabinet members are also quitting in response to Jeremy Corbyn's leadership over the EU referendum!

Analyst are predicting that many investors are likely to move their money out of the UK and for the people of Great Britain it may mean that European travel and imported products could well rise in cost. In addition Scotland has voted to remain and many of it’s population would sooner break away from the UK instead of leaving the EU.

Britain as a whole is divided. For many the country is in turmoil whilst other's celebrate the result as a victory for democracy.

Leading up to the vote, Sir Richard Branson commented that Brexit would be ‘the worst decision Britain could ever make.’ Following the result, on the 25th June, the IBT times listed the reactions of many top business leaders, including that of Sir Richard Branson, Jes Staley and Paul Polman, which you can read below. It make's for very interesting reading.

Sir Richard Branson, founder, Virgin
"None of this [leaving the EU] will happen overnight, and the UK will face a multitude of complex negotiations and difficult choices over the coming years. This decision will create volatility and will threaten much of the good work delivered by the EU over the last 40 years. Nevertheless, we must all accept and respect the majority vote."

Jes Staley, chief executive at Barclays
"This is a significant decision and there will be many questions asked in the coming days and weeks about what happens next. The answers are complex but our position is not - we will not break our stride in delivering the Barclays of the future."

"We have stood in service of our customers and clients for over 325 years. We have been here for them through equally profound changes before. And no matter what has been laid before us, we have been here to help them achieve their ambitions.

Sir Martin Sorrell, chief executive, WPP
"I am very disappointed, but the electorate has spoken. The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least.

Paul Polman, chief executive, Unilever
"The most important thing to have long term prosperity is to accept the will of the people and respect democracy. Now we all need to unite."

Sebastian James, chief executive, Dixons Carphone
"Feel strange and unsettling following the vote but we are the same, our company is the same, and our job is the same."

Ian Shepherd, chief commercial officer, Odeon & UCI Cinemas
"Genuinely can't believe it. Have spent the week with colleagues from around the world who were rooting for the UK to come to its senses."

Carolyn McCall, chief executive, easyJet
"We remain confident in the strength of easyJet's business model and our ability to continue to deliver our successful strategy and our leading returns."

"We have today written to the UK government and the European commission to ask them to prioritise the UK remaining part of the single EU aviation market, given its importance"

Douglas Flint, group chairman, HSBC
"We are today entering a new era for Britain and British business. The work to establish fresh terms of trade with our European and global partners will be complex and time-consuming. We will be working tirelessly in the coming weeks and months to help our customers adjust to and prepare for the new environment."

Gareth Stace, director of UK Steel
"The decision to leave the European Union will send shockwaves across the UK's steel industry. Our sector is well versed in having challenges thrust upon it, but it's clear that this is like no other.

It is now more essential than ever to create the right business conditions in the UK that allow the steel industry to survive, invest and thrive. This will ensure that our vital supply chains, such as defence, automotive and construction, can rely on the production of steel in the UK so we are self-sufficient and can never be left at the mercy of others."

Lloyd Blankfein, chairman and chief executive, Goldman Sachs
"We respect the decision of the British electorate and have been focused on planning for either referendum outcome for many months.

"Goldman Sachs has a long history of adapting to change, and we will work with relevant authorities as the terms of the exit become clear. Our primary focus, as always, remains serving our clients' needs."

Anthony Bamford, chairman and managing director, JCB
"European markets are important to many UK businesses, including JCB, and this will not change. We should look ahead to opportunities to trade more freely with the rest of the world, as well as building on existing trading relationships with customers and suppliers in Europe… The UK is the world's fifth largest trading nation. We therefore have little to fear from leaving the EU."

Originally published on Monday, 27th June 2016 at: Views on Design by Todd Anderson.


Cosmoprof Bologna 2016 - Trend Report / Branding & Packaging Highlight

June 27, 2016
A good deal of my branding and packaging design projects are within the cosmetic and beauty industry and since 2003 I have been travelling to Cosmoprof and Cosmopack in Bologna, Italy. The fair is the Worlds largest beauty fair and is a the place to get an insight into the industry's newest fashions and trends.

Here are some of my brand and packaging highlights from this years Cosmoprof Bologna fair.

I felt really uncool at this years show. I was one of the only men without a beard and when I say beard, I mean a huge beard!  A whole industry has appeared over the past six months. Beard products!!!


The World's Thinnest Laptop - The HP Spectre

June 27, 2016
Ok, so I am a graphic designer and yes that does mean I am an Apple user! Ive used an Apple all my professional life but as I was reading through the brand, design and technology news today, this stunning designed, new HP laptop was unavoidable to ignore.  Its styling and finishing is just stunning!

Here is what the HP website has to say: This is design and technology taken to a whole new level. Artisan materials and striking craftsmanship create an experience unlike anything else. With a uniquely stunning design 10.4mm thin combined with impressive performance with full Intel® Core™ i5 or i7 power2, the world's most luxurious laptop is completely irresistible.


Sandeman 255th Anniversary Design

June 27, 2016

This limited addition design to celebrate the 255th anniversary of Porto’s Sandeman is just stunning. The attention to detail used in the design by agency Volta is incredible.

I love the use of type; breaking the serif on the brand name Seixo giving it some real identity. The finish is also beautiful, employing the use of embossed lettering and illustrative elements, texture paper stock and touches of gold foil.

On my recent trip to Bologna I came across these wonderful old Vintage Sandeman bottles that I couldn't wait to share with my branding and packaging design friends! I also thought very apt addition to this post. Of note is the 1977 Queens Silver Jubilee Edition, which brought back many fantastic memories of my family and where I was born in the UK!


Tokyo 2020 Games - Logo Contest Finalists

June 27, 2016
After a number of rigorous design checks, these are the shortlisted, final four logo's, chosen by the Games selection committee.

A. Harmonized chequered emblem
B. Connecting Circle, Expanding Harmony
C. Surpassing One’s Personal Best
D. Flowering of Emotions

here to visit the link, where you can read more on each selection.

Then, have your say! You can now help make the final selection by clicking here.


New work: Wadmans Organic Food / Branding & Packaging Design Concept

February 2, 2016
A concept project that I've been working on, recently received some interest from within the design industry, featuring on both Packaging of the World and the Dieline's 'Concepts We wish Were Real'. You can see the full project at Behance.


At least once a year I return back to the UK to visit my family and friends. I get to travel the length and breadth of England, from London and the West Country, up to Lancashire, with a good many stops in between. Whilst there, I always try and fit in some design research. I visit as many retail stores, supermarkets, farm shops and craft brewery’s as possible, taking in new and interesting branding and packaging design. It becomes an invaluable source for my commercial design work as the creative director of a successful Cape Town based design studio. Occasionally it can even inspire a personal project and this was the case with the Wadmans Organic Food concept. Keen to take my rough ideas through to final visuals, I found myself working in my very small window of downtime, evenings after my wife and I had put our little baby boy to bed or weekend mornings with a cup of coffee, whilst reading through the latest design press. 


My mother’s maiden name ‘Wadman’ was selected for the core brand identity, as I liked how the characters could be abstracted to form an interesting and memorable symbol. To create an iconic identity with clear consumer recognition, the Wadmans word-mark has been designed using two definitive shapes. The raised arm from the ‘n’ is removed to give the shape versatility. It’s doubled to create the ‘m’ and is then turned to form the ‘w’. The second shape employed is the circular ‘o’ form, which uses a small dropped arm to form the ‘a’ and a longer raised arm to create the ‘d’. The ‘s’ is also drawn with consideration to the ‘o’ form, completing the brand icon. I also created a fictional story for the brand, basing it on my mother and her sisters love for creating jams, chutneys and soups. 


Inspired by my deep interest in UK retail packaging design and the groundbreaking work of Sainsbury’s in house designer Peter Dixon, I wanted to create a range of products that would challenge some of the common formats of food packaging design. An expressive illustration style was selected in place of the often-used photographic pack shot. The use of white space allows each illustration to resonate and adds breathing space when the products are placed together.

My commercial work always comes first, but for me, I sometimes get inspired to follow an idea that either challenges, is just too experimental and expressive, or is within a different field to that of my commercial design studio and decide to develop it in my own time. It's not easy. I am a family man and finding time between a hectic work schedule and being a dad isn't easy, but for me, it can be an important tool for personal development. I strongly believe that some of this experimental work actually benefits my commercial projects. It's just you working on it, no client, no team, so you can do what ever you like! Be an artist and really express yourself! I absolutely love what I do so these projects are often a hobby for me.

This is my twentieth year working within the design industry, but if your a student looking for a way get into your dream job, then theres no better way to kickstart your career than starting a side project! Eric Karjaluoto recently wrote a fantastic article on this very topic that I would strongly recommend any young designer looking for a break into the industry to read. Click here to read the full article.

Here is a small excerpt from Eric's article that really outlines some importnat reasons for working on side project's.

Action creates action
When you’re stuck, the worst thing you can do is remain idle. I say this because I’ve been there. The empty inbox, the absence of telephone rings, and the lack of opportunities—that silence is a killer. It’ll lead you to poisonous thinking, in which you dwell on your perceived inadequacies and the obstacles you face. Instead, you need to do. The moment you start making something, you’ve taken control of your destiny. You’ll see action in front of you. You’ll feel invigorated. You’ll feed off the energy of creating—and new ideas will start to form. I know of no better means of becoming more creative, than to do a greater number of creative things.

Indulge your passions
Most wait for others to give them opportunities. Such folks typically wait a long time. Few want to hand you great opportunities—because they want those for themselves. So, you need to make your own opportunities, and start doing what you wish someone would ask you to do. Do you enjoy playing games? Make one that you want to play! Is someone you love affected by some kind of illness or social barrier? Start a campaign to raise awareness/understanding. Are you always helping friends with their design problems? Write a book about it. My point is that if no one’s letting you do what you want, you should do it anyway.

Eric Karjaluoto's blog is one of my favourites and has been a huge influence on creating my site. I would really recommend checking it out.

Enjoy what you do and get your ideas down in whatever form you can. Get them out there! Your never know where it will take you!

You can view the full Wadmans Organic Food, Branding and Packaging project by clicking here and viewing my portfolio.


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