Cosmoprof Bologna 2016 - Trend Report / Branding & Packaging Design Highlights

The fair is the Worlds largest beauty fair and is a the place to get an insight into the industry's newest fashions and trends.

The Worlds Thinnest Laptop

Reading through the brand, design and technology news today, this stunning designed, new HP laptop was unavoidable to ignore.  Its styling and finishing is just stunning!

Sandeman 255th Anniversary

This limited addition design to celebrate the 255th anniversary of Porto’s Sandeman is just stunning. The attention to detail used is incredible.

Tokyo 2020 Games - Logo Contest Finalists

After a number of rigorous design checks, these are the shortlisted, final four logo's, chosen by the Games selection committee.

New work: Wadmans Organic Food / Branding & Packaging Design Concept

February 2016

The Wadmans project was inspired by a deep interest in retail packaging design. Striving to create a range of products that would challenge the common formats of retail supermarket packaging design, an expressive illustration style was selected in place of the often-used photographic pack shot...

What Makes A Great Logo? 

January 2016

Joe Posner at Vox Video asked the legendary graphic designer Michael Beirut to explain the elements of a great logo design.

Eiffel Tower Peace Symbol Goes Viral

November 2015

French graphic artist Jean Jullien has created a symbol that is likely to become the most iconic and widely shared image following the Paris terrorist attacks. Created in an act of spontaneity, it has become a worldwide symbol of solidarity and is clear proof of the power of the icon.

Taiwanese Artist Builds Car From 25,000 Mobile Phones

November 2015

Artist Lin Shih-pao has made the car out of more than 25,000 discarded cellphones collected from around the world...

Adobe Design Achievement Awards

October 2015

For the past three years Ive had the great honour of being selected as a mentor for the Adobe Design Achievement Awards. The mentorship program is oganised in collaboration with Adobe and ico-D. Throughout my involvement, I have had the pleasure of mentoring some fantastic students...

Thinking Differently

October 2015

One of my favorite lessons, that will always stay with me, was being taught the importance of your work really meaning something to you, putting heart and soul into everything that you do and most importantly, to think differently...

A History of the KFC Brand / New ReBrand UNVEILED

October 2015

Kentucky Fried Chicken was founded by Harland Sanders, who began selling chicken from his roadside restaurant in Corbin Kentucky in the 1930's. An entrepreneur, Sanders identified the potential of franchising his restaurant concept and the very first "Kentucky Fried Chicken" franchise opened in Salt Lake City in Utah in 1952 by Pete Harman who was both the owner of one of the cities largest restaurants and a good friend of Sanders. 

Harman hired a sign writer named Don Anderson to work on the first restaurant, who coined the name "Kentucky Fried Chicken" creating a good product differentiator (being chicken) and a vision of southern hospitality for the brand. Harman also introduced the "bucket meal" and trademarked the phrase "Its finger Lickin' good", which over time have both played an important role within the companies identity and advertising...

Meeting My Design Heroes - Michael Wolff

October 2015

If you've not heard Micheal Wolffspeak on the Three Muscles of Creativity then your missing out...


October 2015

In 2011 I had the great pleasure to meet Massimo Vignelli. He had been re branding one of South Africa's largest retailers who were also clients of the business that I had moved to Cape Town for. I had been kindly invited to Massimo's Cape Town leg of his 80th birthday party. It's not everyday you get to meet one of your heroes and this meeting will always stay with me...

The Most Important Word You Use Is Why

October 2015

I want designers to have that moment of discovery and to have the ability to ask why. Recently one of my team was struggling with a project. I could see it in her face... The fear...

3 Tech Giants Rebrand

October 2015

Over the past months we have seen some very high profile brand redesigns within the tech sector, including the likes off Google, Opera and Lenovo. To this end, I thought that it would be interesting to take a brief look behind the scenes at some of the agencies, processes and rationales that have been employed within each of the three projects...

Channel 4 Rebrand

Design news from October 2015

I am extremely excited about the new Channel 4 redesign!

The Channel 4 in-house design team 4creative worked in collaboration with DBLG and SQUA for on-air package, Brody Associates for custom typefaces, and Jonathan Glazer for idents. Follow the link to view the full story. The news feed will open in a new window. Just click on the link to return to theblog.

That Word 'Just' & How to Work with A Demanding Client

October 2015

As the creative director of a busy design studio, along with also being someone who has in the past run my own design practice and worked as a freelancer, I have come to dislike the use of the word ‘just' and I know that I am not alone...

Addicted to Chaos - Inspiration from Dan Wieden

September 2015

"See I have this addiction to chaos. I love it when I’m a bit anxious. It’s a sickness, okay. But it works for me. And the older I get, the more I need what upsets me, shocks me, makes me squirm, or get angry"...


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Inspirations, observations, news and reviews on all things design, tech and culture. A blog for designers, written by a designer.

The design life is for anyone who has an interest in the world of design. There's regular articles, creative showcases, topical discussion and resources.