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Who decided that pink was a feminine colour and blue masculine? Why is there a need for a gender based distinction? My curiosity kicked in and I suddenly wanted answers.
I am an avid collector of design books and on a recent trip back to the UK, I stumbled across a fantastic book containing a veritable gold mine of vintage Sainsbury’s packaging, chronicling the years 1962 to 1977.
A brand is likely to be a corporation’s most valuable asset. It's the DNA of most companies and represents everything that a business or its products stand for… but what is the origin of branding?
Its interesting how one simple thing can change the way that you work and can stay with you for the rest of your career. This one particular event was so, so simple, yet brilliant, original and creative!
What was the world’s first official brand identity?’ The answer is the instantly identifiable red-triangle of the Bass Pale Ale logo. The identity was registered in1875...
Throughout the World, forward thinking creative’s are using design to make a difference in a good and positive way. From reducing infection rates in hospitals to giving a voice to the homeless
Red Bull’s evolution from quirky local drink to global mega-brand is a master-class in how to execute a brilliantly joined-up communications idea across big-idea events.
In a new series, I am going to be writing about success, specifically success within the field of design. In this first installment I want to discuss what success really means?
The design life is for anyone who has an interest in the world of design and innovation. There's regular articles, creative showcases, topical discussion, resources and inspiration.
Todd Anderson is an award winning British designer, currently based in Cape Town where he's a creative director for Union Swiss, specialising in branding and packaging design. Over the past five years he has been selected as both a mentor and judge for the International Council of Design (ico-D) and Adobe Design Achievement Awards. He's also a father, distance runner and a keen cyclist!